Monday 5 August 2019

Film Review: Rudeboy: The Story of Trojan Records


Warning: This film contains graphic scenes of the destruction of vintage vinyl which some viewers may find upsetting.
Trojan – a name forever synonymous with classic reggae music for a certain generation, proudly emblazoned across my T-shirt, occasionally these days gets strange looks from the youngsters who apparently think I’m advertising condoms. But this documentary, still playing across the UK in August should help restore the balance and put Trojan Records back in the forefront of the consciousness of the music-loving public. Nowadays it’s hard to imagine, but there was a time when ska, rock steady and reggae was a weekly feature in the UK charts and Top of the Pops in the late sixties and early seventies, making an indelible impression on the minds of British youth and laying the foundations for the Two Tone revival. This film tells the story of how this was achieved, through a slightly fuzzy haze, like memories of blues dances and house parties seen from the eyes of a child staying up past bedtime. The action starts, where else, but Kingston, Jamaica with a reconstruction of Duke Reid running the music production and distribution across the island in his Trojan truck (made in Croydon, where I once bumped into Desmond Dekker coming out of a pub - talk about full circle, eh?) and running auditions in his liquor store for the likes of Derrick Morgan. This was of course the perfect opportunity to bring the Treasure Isle store scene in To Jamaica With Love to the silver screen, but sadly the producers forgot to call me.

Everyday life in the music factory that was Kingston in the era of independence is witnessed through magical interviews with the surviving members of that trailblazing generation, including Marcia Griffiths, Dave Barker, Lee Scratch Perry, Bunny Lee, Roy Ellis, Freddie Notes, Toots Hibbert, Ken Boothe and many more, alongside archive footage and dramatisations. Trojan Records sprung up as an independent force, making deals with Island Records and various producers, capturing this fever and selling it to a hungry market in England initially made up of Jamaican migrants, quickly spreading to their white working class neighbours. How a combination of West Indian and British entrepreneurs and musicians battled prejudice to get radio airplay and television appearances, inviting Jamaican artists into living rooms up and down the country, is shown to play a genuine part in breaking down barriers and counteracting the racism that was rife at the time of Enoch Powell. It doesn’t quite explore the uncomfortable phenomenon of those who liked the music but also continued to be racist (listen to ‘Skinhead A Bash Them’ by Claudette and The Corporation, and see the great Don Letts’ The Story of Skinhead for a deeper examination).  There is inevitably a slightly rosy-tinted nostalgia about the film, but the murkier side of the business is touched upon, with legal wranglings and contract disputes rumbling in the background as Trojan grew. The story of how it went from not being able to keep up with demand to flooding the market with Jamaican music is illustrated in harrowing scenes of the policy of destroying unsold stock for tax reasons.  Flipping from collecting original hits to becoming a receptacle for records squarely aimed at the UK pop charts, losing some of what made it so special and controversially adding strings, at a time when the era of roots and punk was brewing, all added to its sudden demise as liquidation came in 1975. The bubble may have burst, but the impact of Trojan Records could never be forgotten, as the label was resurrected and successive generations have rediscovered this music which will never, ever die. At the CCA screening in Glasgow we were lucky to have one of the contributors to the film, one of the founding fathers of reggae and sound system culture in Britain, Sir Lloyd Coxsone, in a Q&A afterwards, as he continues to spread the message. One love.